Aaron Marcus


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Most Recent Affiliation(s):


  • Aaron Marcus and Associates, President

Bio:

  • SIGGRAPH 1997

    Aaron Marcus received a BA in Physics from Princeton University (1965) and a BFA and MFA in Graphic Design from Yale University Art School (1968). He is an internationally recognized authority on the design of user interfaces, interactive multimedia and printing/publishing documents including charts, forms, icons, and screens. Mr. Marcus has given tutorials at SIGGRAPH, NCGA, and SIGCHI conferences in addition to seminars at businesses and academic installations in Australia, Canada, Finland, Israel Singapore, South Korea the USA and Japan. He co-authored Human Factors and Typography for More Readable Programs (1990), The Computer Image (1982) and authored Graphic Design for Electronic Documents and User Interfaces (1992) all published by Addison-Wesley.

    Mr. Marcus was the world’s first professional graphic designer to be involved full time in computer graphics (1967) the first graphic designer to program a desktop publishing system (for the AT&T Picturephone, 1969-71), the first graphic designer to design virtual realities (1971-73), the first graphic designer to establish an independent computer-based graphic design firm for the purpose of designing user interfaces electronic documents, and multimedia (1982) the only graphic designer to be co awarded a research grant ($500,000 for three years) by the US Defense Department’s Advanced Research Projects Agency (DARPA) to develop new document design standards for programming languages (1982-85) and the only graphic designer to receive the National Computer Graphics Association (NCGA/USA) Industry Achievement Award for contributions to computer graphics (1992).

    SIGGRAPH 1996

    Aaron Marcus received a BA in Physics from Princeton University (1965) and a BFA and MFA in Graphic Design from Yale University Art School (1968). He is an internationally recognized authority on the design of user interfaces, interactive multimedia, and printing/publishing documents, including charts, forms, icons, and screens. Mr. Marcus has given tutorials at SIGGRAPH, NCGA, and SIGCHI conferences in addition to seminars at businesses and academic institutions in Australia, Canada, Finland, Israel, Singapore, South Korea, the USA, and Japan. He co-authored Human Factors and Typography for More Readable Programs (1990), The Computer Image (1982), and authored Graphic Design for Electronic Documents and User Interfaces (1992), all published by Addison-Wesley.

    Mr. Marcus was the world’s first professional graphic designer to be involved full-time in computer graphics (1967), the first graphic designer to program a desktop publishing system (for the AT&T Picturephone, 1969-71), the first graphic designer to design virtual realities (1971-73), the first graphic designer to establish an independent computer-based graphic design firm for the purpose of designing user interfaces, electronic documents, and multimedia (1982), the only graphic designer to be co-awarded a research grant ($500,000 for three years) by the US Defense Department’s Advanced Research Projects Agency (DARPA) to develop new document design standards for programming languages (1982-85), and the only graphic designer to receive the National Computer Graphics Association (NCGA/USA) Industry Achievement Award for contributions to computer graphics (1992).  

    SIGGRAPH 1993

    Aaron Marcus received a BA in Physics from Princeton University (1965) and a BFA and MFA in Graphic Design from Yale University Art School (1968). He is an internationally recognized authority on the design of user interfaces, interactive multimedia and printing/publishing documents including charts, forms , icons and screens. Mr. Marcus has given tutorials at SIGGRAPH NCGA, and SIGCHI conferences in addition to seminars at businesses and academic institutions in Australia, Canada, Finland, Israel, Singapore, South Korea, the USA and Japan. He co authored Human Factors and Typography for More Readable Programs (1990), The Computer Image (1982) and authored Graphic Design for Electronic Documents and User Interfaces (1992) all published by Addison Wesley.

    Mr. Marcus was the world’s first professional graphic designer to be involved full time in computer graphics (1967) the first graphic designer to program a desktop publishing system (for the AT&T Picturephone 1969 71) the first graphic designer to design virtual realities (1971 73) the first graphic designer to establish an independent computer based graphic design firm for the purpose of designing user interfaces electronic documents and multimedia (1982) the only graphic designer to be co awarded a research grant ($500 000 for three years) by the US Defense Department’s Advanced Research Projects Agency (DARPA) to develop new document design standards for programming languages (1982 85) and the only graphic designer to receive the National Computer Graphics Association (NCGA/USA) Industry Achievement Award for contributions to computer graphics (1992).

    As President of Aaron Marcus and Associates Inc he and his staff design for and consult with marketing and development groups at 3M, Apple, Applicon, Schlumberger, Beckman Instruments, Digital Equipment, Dupont, Eastman Kodak, Hewlett Packard, IBM, Linotype Hell, MCC McDonnell Douglas, Motorola, NCR, Reuters and Ricoh among others.

    SIGGRAPH 1992

    Aaron Marcus is an internationally recognized authority on the design of user Interfaces, electronic documents and presentations, and knowledge visualization, including the design of charts, diagrams, forms, icons, and screens. He has presented tutorials at SIGGRAPH, SIGCHI, NCGA. and Nicograph (Japan) conferences in addition to tutorials at companies and organizations in the USA, Australia, Canada, Europe, Israel, Singapore, and Japan. In 1992, Mr. Marcus received the National Computer Graphics Annual Industry Achievement Award for contributions to computer graphics.

    He and his staff at Aaron Marcus and Associates (AM+A), which he founded In 1982, have designed and reviewed user interfaces, multimedia presentations, templates, and documentation for Apple, Borland, Eastman Kodak, DEC, DuPont, General Motors, Hewlett- Packard, IBM, MCC, McDonnell-Douglas, Microsoft, Motorola, NCR,  Pacific Bell, Prime-Computervision, Reuters, Scitex, 3M, Wavefront, and many other firms.

    Mr. Marcus has written numerous articles on graphic design for computer graphics for technical and professional journals. He authored the essay “Color: A Tool for Computer Graphics Communication” in The Computer Image, co-authored Human Factors and Typography for More Readable Programs, and authored Graphic Design for Electronic Documents and User Interfaces, all published by Addison-Wesley. Mr. Marcus received a B.A. In Physics from Princeton University (1965) and a B.F.A. and M.F.A. in Graphic Design from Yale University Art School (1968). He has taught computer graphics since 1970.  

    SIGGRAPH 1990

    Mr. Aaron Marcus is founder and principal of Aaron Marcus and Associates. His staff researches, designs, and evaluates the use of typography, symbolism, color, spatial layout, animation, and sequencing in computer graphics presentations, user interfaces, electronic publishing formats, documentation and knowledge visualizations for major US and international firms. Mr. Marcus has written many articles on graphic design for computer graphics for technical and professional journals, including the essay “Color: A Tool for Communication” in The Computer Image published by Addison-Wesley. He recently co-authored with Ron Baecker Human Factors and Typography for More Readable Programs, which includes color prototypes for C code. He served on a NASA advisory committee for color selection in the US Space Station. He has given screen design, information graphics, and electronic publishing tutorials at major computer graphics conferences and at companies in the USA, Canada, Europe, Israel, Singapore, and Japan. Mr. Marcus received a B. A. in physics from Princeton University and a B. F. A and M. F. A. in graphic design from Yale University Art School. He has taught computer graphics since 1970.  

    SIGGRAPH 1988

    Aaron Marcus is founder and principal of Aaron Marcus and Associates. He and his staff research, design, and critique the use of typography, symbolism, color, spatial layout, animation, sequencing, and interaction in computer graphics presentations, user Interfaces, electronic publishing formats, and documentation for major US and international films. Mr. Marcus has written many articles on graphic design for computer graphics, including color, for technical and professional journals. His essay “Color: A Tool for Communication ” appears in The Computer Image published by Addison-Wesley and his “Ten Commandments of Color” has been reprinted in the Pantone Color Newsletter. He serves on a NASA advisory committee for color selection in the US Space Station. He has given screen design, Information graphics, and electronic publishing tutorials at major computer graphics conferences and at companies in the USA, Canada, Europe, Israel, and Japan. Mr. Marcus was educated in physics at Princeton and in graphic design at Yale and has taught computer graphics since 1970.  

    SIGGRAPH 1982

    Aaron Marcus has a B.A. in Physics from Princeton University and a Master‘s Degree in Graphic Design from Yale University. He is currently a Staff Scientist at LBL where he is establishing graphic design standards for information graphics and the user interface of a large database management network and researching new visible languages for program visualization. For over 13 years. he has lectured at or consulted with major research and development centers for computer graphics in the USA and abroad. He has also published, taught, and exhibited his graphic design and computer graphics internationally.


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