Gerald M. Murch

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Most Recent Affiliation(s):

  • Tektronix Inc., Chief Scientist


  • Beaverton, Oregon, United States of America


  • SIGGRAPH 1990

    Dr. Murch, a Chief Scientist at Tektronix, Inc. directs the activities of the systems Architecture and Interface Lab within Tek Labs. This lab focuses upon workstation architecture for visualization; color products, which included the development of TekColor™ standard; user interface design and corporate industrial design which form the focus for the creation of a Tektronix common product look and feel. Dr. Murch received his PhD in natural sciences (physics, physiology, and experimental psychology) from the University of Gottingen, West Germany. Prior to Joining Tektronix, he held the position of Professor of Experimental Psychology at Portland State University(Oregon), where he directed the research activities of the Human Color Vision Lab. Dr. Murch has written three books on human perception as well as numerous papers on human factors. He has given tutorials on human factors of color and color display systems throughout the world. These Include NCGA, SID, Eurographics and Ausgraph.  

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