Wolfgang (USA) Heidrich

Most Recent Affiliation(s):

• Amadeus, Principal User Experience Designer

Other / Past Affiliation(s):

• Sabre Corporation, Principal User Experience Designer

• Southwest Airlines, Senior User Interface Design Consultant

• Aaron Marcus and Associates, Designer/Analyst

Location:

• Dalla - Fort Worth, Texas, United States of America

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Bio:

• 2023

  Human-centered designer, leader and strategic thinker. Specialties: User Experience Strategy & Design | Information Architecture | User Interface & Interaction Design | Rapid Iterative Design Visualization | User Research | Usability & User-centered Design | Information-oriented Graphic Design | Visual Communication | Requirements Analysis & Definition | Heuristic Evaluation | Visual and Interaction Style Guides

  SIGGRAPH 1996

  Mr. Heidrich received his BA degree in graphic design from the College of Design Schwabisch Gmund in Germany and his MA in graphic design from the Central St. Martins College of Art and Design in London. He has done corporate identity design for several German cities and information- oriented graphic design for Bosch GmbH in Germany. He has worked as a user interface designer in the Human Factors Division of BT Laboratories in England, where he specialized in the design of interactive multimedia and graphical user interfaces for network management applications.  

  SIGGRAPH 1994

  Mr. Heidrich received his BA degree in graphic design from the College of Design Schwābisch Gmünd in Germany and his MA in graphic design from the Central St. Martins College of Art and Design in London. He has done corporate identity design for several German cities and information· oriented graphic design for Bosch GmbH in Germany. He has worked as a user interface designer in the Human Factors Division of BT Laboratories.in England, where he specialized in the design of interactive multimedia and graphical user interfaces for network management applications.

  SIGGRAPH 1993

  Mr Heidrich received his masters in graphic design from the Central St Martins College of Art and Design in London. He has done conceptual and environmental graphic design for several German cities, Schwäbisch and Neckartenzlingen graphic design for Bosch GmbH Reutlingen and user interface design in the Human Factors Divisions of British Telecom Laboratories London.