“Sizing the Market: Where do All Those Numbers Come From?” Moderated by Carl Machover

  • ©Charles Foundyller, Robert H. Katzive, Neil Kleinman, Christopher M. Saleh, and Beth Tucker

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Entry Number: 03

Title:

    Sizing the Market: Where do All Those Numbers Come From?

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    Forecasters say that 6.2 billion dollars worth of industrial computer graphics hardware, software and services will be sold in 1985, that 2.6 billion dollars worth of CAD/CAM equipment was delivered in 1984 and that “hardcopy” will grow an average of 25 percent per year over the next five years. How do they know?
    The panel includes market forecasters from industry and leading market research companies. They will discuss how such forecasts are made, how accurate they are, how good past forecasts have been and what the problems are in developing these forecasts.


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