“Unplan the Moment” by boolab
Conference:
- SIGGRAPH 2009 More animation videos from SIGGRAPH 2009:
SIGGRAPH Video Review:
Track:
- 24
Title:
- Unplan the Moment
Director(s):
Company / Institution / Agency:
- boolab
Description:
This TV ad for Freixenet Cordon Negro (Spanish champagne) creates a liquid world using hundreds of ink drops. The mixed-media approach of this commercial was the visual approach to our goal of achieving a visually fluid, floating-like sensation.
A huge collection of stock images and high-speed footage was combined with live action, CG fluids and footage of real ink on water. We shot the characters on a green screen, then combined the characters with ink footage and CG fluids to create the movement of the characters and background references. The main problem was how to reflect the environment with a minimum of visual information.
Realizing that many layers of fluids could be distracting or confusing, we approached this problem by establishing a strong design-driven narrative. The composition was a demanding and time-consuming process that required many artists to work for a long time to achieve the perfect movement for each shot.
Software:
Maya, After Effects, Final Cut, Combustion, Shake
Additional Contributors:
Directors: Toni Costa, Kal Karman
Client: Freixenet
Product: Cordón Negro Cava
Production Company: boolab
Executive Producer: Coke Ferreiro
Producer: Bárbara Sáenz de Buruaga
Creative Supervision: Lucas Elliot
Music: Gerónimo Balado
Composition 2D: Jaime Ramos, Enric Miquel, Agustín Verrastro, Guillem Bayo
3D: Jaime Ramos, Enric Miquel
Advertising Agency: JWT (Barcelona)
Executive Creative Director: Álex Martínez
Creative Directors: Rory Lambert, Carles Puig
Producer: Diana Belmonte
