“Smarties ‘BluePrint'” by Lambie-Nairn
Conference:
- SIGGRAPH 1988 More animation videos from SIGGRAPH 1988:
SIGGRAPH Video Review:
Track:
- 04
Title:
- Smarties 'BluePrint'
Director(s):
Company / Institution / Agency:
- Lambie-Nairn
Description:
Three weeks of design, two of modeling and three weeks each of traditional and computer animation heralded the arrival of this ad directed by Martin Lambie-Nairn for Smarties. This launches the first blue Smarties into the famous tube, blue never having been considered a viable confectionery color before. To achieve charm and humour, the “space beings” were animated on paper by traditional animator Neville Astley, working alongside computer animator Paul Nightingale. Rendered elements were digitally transferred to Harry for the final edit using Paintbox and Encore.
Additional Contributors:
Client: Rowntree Mackintosh
Agency: J .Walter Thompson
Co Ltd.Copywriter: Mike Moran
Art Director: Dawn Hewston
Producer: Alisair Fryer
Designer/Director: Martin Lambie-Nairn
Design/Production: Robinson Lambie – Nairn Ltd.
Producer: Sarah Davies
Character Development/Animation: CAL Video Graphics Ltd.
3-D Animation: Paul Nightingale
3-D Modeling: Nick Titmarsh
Project Supervision & Digital Editing: Terry Hylton
Music: The Jingle Zone/Roger Jackson
Voice: Harry Enfield
