“Pepsi – Dance Tron” by Stylewar
Conference:
- SIGGRAPH 2007 More animation videos from SIGGRAPH 2007:
Title:
- Pepsi - Dance Tron
Company / Institution / Agency:
- Stylewar
Description:
Method Studios blended live action with 2D and 3D animation, combining motion capture with motion control in a novel manner. Following a pre-shoot motion capture session with break dancers, a skeleton in Autodesk’s Maya was used for pre-visualization of the intricate dance moves to select the desired motions. Repeatable action rigging systems, built to hold 10 dancers and mounted on a gimbal for the live shoot, were created to reproduce as much movement as possible, and these rigs were driven by data created in CG based on the motion capture. These systems were recreated in Method’s CG depart-ment, and the full 360-degree photo scans of each dancer provided real references for creating the final spot.
Software:
Maya and Flame
Additional Contributors:
Lead 2D VFX Artist: Alex Frisch
Lead 3D VFX Artist: James LeBloch
CG Technical Supervisor: Gil Baron
2D VFX Artists: Andrew Eksner, Eric Bruno, Gavin Miljkovich, Jake Montgomery
3D VFX Artists: Chris Smallfield, John Baker, Mark Wurts, Pash Ivanov, Scott Metzger
Junior 2D VFX Artists: Katrina Salicrup, Sarah Eim, Zach Lo
Visual Effects Shoot Supervision: Casey Schatz
Visual Effects Executive Producer: Neysa Horsburgh
Head of Production: Sue Troyan
Visual Effects Producer: Christine Schneider
Director: Stylewar
Director of Photography: Marcelo Durst
Production Design/Art Direction: Robb Buono
Agency: Spike DDB
Associate Creative Director: Adam Hessel
Creative Director: Desmond Hall
Art Director: Jeison Rodriguez
Agency Producer: Angelo Ferrugia
Copywriter: Bryan Johnson
Production Company: Smuggler
Executive Producers: Brian Carmody, Patrick Milling Smith
Producer: Line Postmyr
Editorial Company: Spot Welders
Editor: Haines Hall
Telecine Company: Syndicate
Colorist: Beau Leon
Audio Post: Ravenswork
Audio Mixer: Robert Feist
