“IBM Data Baby” by Cullen

  • ©Matthew Cullen  Motion Theory


SIGGRAPH Video Review:




    IBM Data Baby




Company / Institution / Agency:

  • Motion Theory


    Ethereal CG life patterns and visual expressions form a stylized mobile that is captured as a reflection in a baby’s eye. These design elements envelop the baby, delivering an authentic visual representation of the myriad pieces of data made available to doctors with the help of IBM technology.

Additional Contributors:

    Agency: Ogilvy & Mather
    Executive Producer: Lee Weiss
    Associate Producer: Rich Fiset
    Senior Partner/Worldwide ECD: Susan Westre
    Senior Partners/ECDs: Tom Godici, Greg Ketchum
    Creative Directors: Rob Jamieson, Chris Van Oosterhout
    Executive Music Producer: Karl Westman
    Production Company: Motion Theory
    Executive Producer: Javier Jimenez
    Line Producer: John Marx
    Director of Photography: Guillermo Navarro
    VFX Company: Motion Theory
    Creative Directors: Kaan Atilla, Mathew Cullen
    Producer: Patrick Nugent
    VFX Supervisor: John Fragomeni
    Art Director: Angela Zhu
    Design Leads: Paul B. Kim, Satomi Nagata
    Designers: Heidi Berg, Leanne Dare, Kenneth Lee
    Onset FX Supervisor: Sean Looper, Trevor Tuttle
    3D/Nuke FX Lead: Marion Spates
    3D/Lighting Lead: Trevor Tuttle
    Pre-Visualization: Trevor Tuttle
    3D Artists/ Animators: Brandon Lester, Gil Hacco, Casey Hupke, John Robson
    Matchmover: Joe Cullen
    Comp Lead: Danny Koenig
    Compositors: Andrew Ashton, Chris Riehl, Daniel Raschko, John Stanch, Dorian West
    Code Artist Supervisor: Keith Pasko
    Lead Code Artist: Josh Nimoy
    Code Artists: CJ Cenizal, Ekene Ijeoma, Jeremy Rotsztain
    Finishing: Danny Yoon
    Rotoscope Artists: Megan Gaffney, Gil Hacco, Rob Liscombe, Eva Snyder
    Production Manager/HR Director: Tina Van Delden
    Production Coordinator: Paul Pianezza
    Production Assistant: Sarah Smith
    Medical Consultant: Kathlynn Michelle, Dominguez, MD, MPH
    Editorial Company: String
    Editor: Jeff Consiglio
    Assistant Editors: Jeff Aquino, Jeff Johnston
    Music Track: “Boatfriends” by Black Moth Super Rainbow

Animation / Video Overview: