“HP Hands Fergie” by Cullen

  • ©Matthew Cullen


Conference:


Title:


    HP Hands Fergie

Director(s):


Company / Institution / Agency:


  • Motion Theory

Description:


    In the most recent installment of HP’s “Hands” campaign, the Digital Dutchess herself takes fans on a glamorous tour of her personal computer. Motion Theory teamed with Goodby, Silverstein & Partners to bring Fergie’s many ideas to life.


Additional Contributors:


    Client: HP
    Agency: Goodby Silverstein & Partners
    Agency Art Director: Jessica Feeney
    Agency Creative Directors: Steve Simpson, Rick Condos, Hunter Hindman
    Agency Producer: Todd Porter
    Agency Copywriter: Alexandra Tyler
    Agency Executive Producer: Cindy Fluitt
    Production: Motion Theory
    Post Production: Motion Theory
    Director of Photography: Guillermo Navarro
    Executive Producer: Javier Jimenez
    Line Producer: Anna Joseph
    Senior Art Director: Kaan Atilla
    Visual FX Supervisor: Sean Devereaux
    Visual FX Producer: Matt Winkel
    Designers: Heidi Berg, Alex Hanson, Angela Zhu, Chelsea Douglas, John Dretzka, Juliet Park, Leanne Dare, Mark Kulakoff, Max Keane, Jenny Ko
    3D Animation: Bryan Godwin, Ben Grangereau, Na Song, John Tumlin, Bekah Baik, Chris Leone, Katie Yoon
    Colorist: Clark Muller (New Hat)
    Music: 740 Sound Design
    Sound Designer: Eddie Kim
    Lead Technical Director: Jesse Carlson
    Fluid VFX: Mark Stasiuk (Fusion CIS)
    Compositors: Sean Devereaux, Matt Motal, Stuart Cripps, Deke Kincaid, Rob Winfield, Jenny Ko, Matt Lavoy, Danny Koenig, Evan Parsons, John Dretzka, Max Keane, Pablo Wang
    Rotoscope Artists: Kanae Morton, Mike Boden, Marvin Lee, Rob Liscombe
    Additional Finishing: Danny Yoon (1.1VFX), Alan Latteri
    Editorial Company: String
    Editor: Jason Webb
    Assistant Editor: Greg Kim
    Post Production Manager: Sheri Patterson
    Post Production Coordinator: Eddie Boles
    Post Production Assistants: Allyssa Allain, Rebecca Lindberg
    Production Assistant: Ryan Erke

Animation / Video Overview:


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