“Gears of War – Mad World” by Kosinski
Conference:
- SIGGRAPH 2007 More animation videos from SIGGRAPH 2007:
Title:
- Gears of War - Mad World
Director(s):
Description:
Digital Domain broke new ground with this cinematic launch for “Gears of War.” The entire spot was created inside Ultimate Unreal Engine 3, the same real-time engine used for the video game itself. This innovative production method gave consumers an accurate preview of the game’s textures, subtle facial expressions, and real-time rendering, as well as a look at the converging worlds of entertainment, advertising, and games.
Additional Contributors:
Director: Joseph Kosinski
Agency: McCann-Erickson San Francisco
Creative Directors: Scott Duchon, Geoff Edwards
Copywriter: Mat Bunnell
Art Director: Nate Able
Group Strategy Director: Mike Harris
Account Director: Chris McDonald
Account Executive: Mandie Bowe
Broadcast Producer: Hannah Murray
Production Company: Anonymous Content
Director: Joseph Kosinski
Executive Producer: Jeff Baron
Head of Production: Sue Ellen Clair
Head of Sales: Michael DiGirolamo
Producer: Scott Kaplan
Production Supervisor: Julien Lemaitre
Animation and Visual Effects Digital Domain, Inc.
Executive Producers: Ed Ulbrich, Lisa Beroud
Visual Effects Supervisor: Eric Barba
Co-Visual Effects Supervisor: Vernon Wilbert
Visual Effects Producer: Melanie La Rue
Visual Effects Coordinator: Alex Thiesen
Flame Artists: Dave Stern, Kevin Ellis
Assistant Editor: John Cason
Previs Supervisor: Chris De Santis
Technical Directors: Ryan Vance, Daniel Maskit
Digital Artists: Nancy Adams, Jeff Dierstein, Dan Fowler, Juan Gomez, Lori Green, Terry Naas, John Riggs, Greg Szafranski, Daniel Thron
