“Gala Bingo: Spiders” by Traktor

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Conference:


Title:


    Gala Bingo: Spiders

Length:


    0:30

Company / Institution / Agency:


  • Traktor

Description:


    The humorous ads entitled “Dog,” “Spiders,” and “Car Wash” all bear the trademark Traktor stamp and build up to the strapline: “Everyone loves a winner.” In “Dog,” a huge hound checks himself out in the bathroom mirror, brushes his teeth, gargles, and generally spruces himself up in readiness to greet his Gala Bingo winner owner by slobbering all over her and licking her face enthusiastically. In “Spiders,” two CG spiders with human heads are deep in con- versation in the bath before jumping down the plug hole into “spider heaven,” leaving the tub free for the Gala Bingo winner to have a soak. In “Car Wash”, CCTV reveals a man “stealing” a Gala Bingo winner’s car, only to put it through the best car wash and return a sparkling motor, much to the owner’s astonishment.

Hardware:


    HARDWARE: PC Intel dual 1.7-2.6 GHz CPU, 2 GB RAM. Rendering farm: 100
    CPUs.

Software:


    SOFTWARE DEVELOPER: Modeling, animation, and dynamics: Maya 5. Rendering software:
    Mental Ray. Compositing: Inferno. Custom software: Numerous Maya
    Plug-ins. OS: Linux.


Additional Contributors:


    Post Production Company: The Moving Picture Company
    Agency: Leo Burnett
    Creative Directors: Jonathan Budds, copywriter, Anita Davis, art director
    Agency Producer: Claire Taylor
    Production Company: Partizan
    Production Company Producer: Lucy Sherwood
    Editor: Andrea MacArthur
    Post Producer: Graham Bird
    Creative Head of 3D: Jim Radford
    3D Animators: Stephen Jolley, Simon Thomas, Alp Boysan
    Inferno Artists: Christophe Allender, Alex Lovejoy
    Telecine: Jean-Clement Soret


Additional Information:


    PRODUCTION
    Modeling: polygons and subdivision surfaces. Rendering technique used most: Mental Ray with Final Gather. Average CPU time for rendering per frame: 40 minutes. Total production time: six weeks. Production highlight: use of proprietary software for diffuse lighting effects.

Animation / Video Overview:


Type: