“Acura Bullet” by The Mill
Conference:
- SIGGRAPH 2009 More animation videos from SIGGRAPH 2009:
SIGGRAPH Video Review:
Track:
- 31
Title:
- Acura Bullet
Director(s):
Company / Institution / Agency:
- The Mill
Description:
The Mill New York created stunning visual metaphors in five separate shots for “Gamma”, the latest Acura campaign.
For “Bullet”, a variety of high-speed Phantom cameras was used to shoot slow-motion cinematography at 7,000 frames per second. A rig was constructed to allow the camera to move at 60 feet per second down a track, triggering the bullet from a single-bolt rifle located several feet from the camera. The bullet quickly became synchronized with the moving camera to capture the explosion through the bottle as a moving image rather than a static shot.
Finally, to complement the live-action car, a 3D car was built and precisely tracked to enhance the details of the Acura TL. The Mill also created 3D matte paintings that were inspired by live footage shot in Los Angeles.
Software:
Flame, Combustion, Smoke, 3D Equalizer, XSI
Additional Contributors:
Director: Nicolai Fuglsig
Product: Acura Gamma
Agency: RPA LA
Creatives: John Hage, Eric Goldstein
Producer: Jack Epstein
Production Company: MJZ
Editing Company: Spot Welders
Editor: Robert Duffy
Producer: Carolina Wallace
Post Production: The Mill
Producer: Dan Roberts
Creative Director: Angus Kneale
Lead CG: Ben Smith
Lead Flame Artist: Cole Schreiber
Assistant Flame Artist: Iwan Zwarts
Flame Assists: Gigi Ng, Melissa Graff, David Sherwinter, Elizabeth Koenig, Keith Sullivan, Bruce Chen
3D Producer: Kate Stenhouse
3D: Rob Petrie, Andrew Proctor, Doug Luka, Ruben Vandebroek, Jong Jin Choi, Pete Hamilton, Josh Merck, Shai Halfon, Keith Kim, Kevin Ives, Ed Boldero, Vince Baertsoen, Sid Odedra
Telecine: Fergus McCall, Jamie Wilkinson
Assistants: Salvatore Malfitano, Greg Reese
