“Absolut Dissection” by Mass Market
Conference:
- SIGGRAPH 2009 More animation videos from SIGGRAPH 2009:
SIGGRAPH Video Review:
Track:
- 24
Title:
- Absolut Dissection
Director(s):
Company / Institution / Agency:
- Mass Market
Description:
This spot was created with a combination of photo-real CG water, CG glass, and high-speed, live-action water photography.
The agency requested a sophisticated and energetic spot that highlights the purity of Absolut vodka by using the metaphor of dissecting its components. The challenge was to create a spot, shot in macro, of a clear liquid and glass bottle that entices the viewer and fulfills the requirements of the brand’s product managers. From the beginning, we were intrigued by the idea of suspended liquid and wanted to capture the nuance and unpre-dictability of rippling and falling water. In the end, the spot combined CG liquid and high-speed liquid photography with the bottle and shards, completed entirely in 3D.
Software:
Flame, 3D, Spirit
Additional Contributors:
Agency: TBWA/Chiat/Day, New York Worldwide Creative
Director: Rob Smiley
Creative Director: Lew Willig
Copywriter: Meghan Simons
Art Director: Megan Williams
Producer: Jamie Grady
Production Company: Psyop, New York
Directors: Marco Spier, Chris Staves, Mate Steinforth
Designer: Mate Steinforth
Director of Photography: Martin Ahlgren
Executive Producer: Lucia Grillo
Producer: Nathan Jew
Assistant Producer: Tarun Charaipotra
Live Action Producer: Paul Middlemiss
Visual Effects Company: MassMarket, New York
VFX Executive Producer: Justin Lane
Technical Director: Jacob Slutsky
Lead Flame Artist: Nick Tanner
Flame Artists: Chris Staves, Theo Maniatis
Pre Visual Artist: Damon Ciarelli
Editor: Cass Vanini
XSI Team: Dave Barosin, Jan Bitzer, Andrea Gebhardt, Jae Ham, Bashir Hamid, Andy Hara, Florian Witzel, Miguel Salek, Boris Ustaev, Jason Vega, Lee Wolland
Roto Artists: Leslie Chung, David Marte, Joon Park
Sound mixer: Peter Holcomb, Sound Lounge New York
Music: Small Sails, Somnambulist
