“Field trip to Mars”

  • ©Andy Rowan-Robinson

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Entry Number: 56

Title:

    Field trip to Mars

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Abstract:


    “Field Trip to Mars” is the first-ever headset-free group virtual reality vehicle experience. Taking the literal shape of a classic yellow school bus, the vehicle is home to an immersive virtual experience that transports school children to the surface of the Red Planet.

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Acknowledgements:


    This work was completed through a partnership with ad agency McCann New York and Lockheed Martin.


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