“Directing 3D animated characters for advertising: turning marketing strategy info storytelling strategy”
Conference:
Type(s):
Interest Area:
- Modeling / Geometry and Production & Animation
Title:
- Directing 3D animated characters for advertising: turning marketing strategy info storytelling strategy
Session/Category Title: Commercial Successes
Presenter(s)/Author(s):
Abstract:
The constraints of producing a commercial can seem overwhelming, but many classical forms are very restrictive (sonnets and Haiku, for instance). A tremendous amount of great work has been created by treating constraints as liberating, so why not take a similarly optimistic and enabling approach to making spots?
