“Branding & Marketing: Strategies for Global Talent Acquisition in Today’s Digital Media Productions Market” Moderated by Stan Szymanski

  • ©Kerry Shea, Kim Mackey, Dorothy Montgomery, and Brian Hemsworth

Conference:


Entry Number: 03

Title:

    Branding & Marketing: Strategies for Global Talent Acquisition in Today’s Digital Media Productions Market

Moderator(s):



Presenter(s):



Abstract:


    INTRODUCTION 

    Whether you’re an individual or a company, getting noticed in today’s highly competitive digital media production marketplace presents numerous challenges. There is an increased reliance on effective branding strategies and marketing techniques to cut through the clutter. The panel discussion will touch on multiple issues surrounding branding and marketing for individuals and companies, highlighting unique and shared challenges. 

    The panel will be moderated by global talent acquisition strategist Stan Szymanski (StanleyVision, Technicolor Production Services, Sony Pictures Imageworks, Digital Domain.) The panel is a curated mix of talent acquisition leaders, production executives and marketing experts. Talent acquisition panelists represent visual effects, animation, games and immersive media. The branding and marketing panelists represent branding, marketing strategists, human resources, outplacement services, change management and marketing education. 

    Topics of discussion will touch on multiple issues surrounding branding and marketing for individuals and companies, highlighting unique and shared challenges including: 

    • How to create an effective brand 
    • What are the best ways to market your brand 
    • Applying traditional marketing techniques to the job search with an emphasis on entry level and outplacement candidates 
    • Getting noticed 
    • How do companies attract top creative, technical and management talent in a very competitive market

    The panel will provide real world examples and offer useful techniques for navigating an increasingly dense employment market. They will address matters of the growing global emphasis for many digital media production and postproduction companies.

    The goals are to provide job seekers a deeper understanding of traditional branding and marketing techniques to support your career growth. For educators, the information can assist and support career services professionals, faculty and student recruitment. And for companies, understanding the reality of candidate experience and staffing competition will assist and support global recruiting efforts.

     

Keyword(s):



PDF:



Type: