“IKEA Immerse Interior Designer” by Soffner and Gläser

Conference:


Entry Number: 20

Title:


    IKEA Immerse Interior Designer

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Description:


    IKEA Immerse is available in select IKEA stores in Germany. This application enables consumers to create, experience, and share their own configurations in a virtual living and kitchen room set. With seamless e-commerce integration, a high level of detail, and real-time interaction, the VR experience represents an engaging, valuable touch-point.


ACM Digital Library Publication:



Overview Page:


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