“Weetabix — Steeplechase” by Ledwidge

  • ©Ringan Ledwidge

Conference:


SIGGRAPH Video Review:


Track:


    19

Title:


    Weetabix — Steeplechase

Length:


    1:30

Director(s):


Company / Institution / Agency:


  • The Mill

Description:


    Horses and riders line up for a race, but as they reach the fence a horse and jockey fall. Jumping up, the jockey turns to his steed who remarkably tells him to run! So he does, passing the competition, cheered to victory. The spot closes with, “Someone’s had their Weetabix.”

Additional Contributors:


    Agency: WCRS
    Creatives: Larry Seftel, Dave Day
    Agency Producer: Sally Lipsius
    Production Company: Rattling Stick
    Producer: Sally Humphries
    DP: Jess Hall
    Editing Company: Work Post
    Editor: Richard Orrick
    Post Production: The Mill
    VFX Producer: Gemma Smith
    Colorist: Mick Vincent
    Lead 3D: James Sindle
    Lead 2D/Shoot Supervisor: Barnsley
    Flame Assist: Adam Lambert, Zoe Cassey
    3D: Teemu Eramaa, Ivor Griffin