“Vigorsol: The Legend” by Moving Picture Company
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Conference:
- SIGGRAPH 2007 More animation videos from SIGGRAPH 2007:
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Title:
- Vigorsol: The Legend
Director(s):
Company / Institution / Agency:
- Moving Picture Company
Description:
The Moving Picture Company created a darkly humorous CG campaign for Vigorsol, the Italian mint brand. Directed by Ben Dawkins for BBH, the piece was produced in collaboration with Stink.
The campaign opens with a shot of a beautiful forest, where a ferocious fire is consuming everything in its path. Just when it looks like nothing can be done to save the forest, one enterprising chipmunk has an idea. Reaching for his packet of Vigorsol mints, the chipmunk quickly eats one and then, focusing intently, expels air so powerful and cold that the fire is frozen in its tracks and the forest is saved.
Created in 3D, the commercial achieves a painterly, illustrative 2D look that was central to the director’s concept from the beginning.
Hardware:
Dell with Linux operating systems
Software:
3D: Maya
2D: Shake
Additional Contributors:
Director: Ben Dawkins
Agency: BBH, London
Creatives: Verity Fenner, Claudia Southgate
Agency Producer: Olly Chapman
Production Company: Stink
Production Company Executive Producer: Blake Powell
Production Company Producer: Sophie Kluman
Editor: Alex Holden, MPC
VFX Supervisor: Jake Mengers
Post Production: Sophie Gunn
3D Team: Jorge Montiel, Duncan McWilliam, Andreas Graichen, Will Broadbent, Ali Dixon, Tony Thorne
Matte Painters: Henrik Holmberg, James Bailey
Shake Compositors: Becky Porter, James Russel, Kim Stevenson
FX Artist: Ashley Tyas
