“Nike+, Game On” by Berg

  • ©Adam Berg

Conference:


SIGGRAPH Video Review:


Track:


    10

Title:


    Nike+, Game On

Length:


    0:58

Director(s):


Company / Institution / Agency:


  • Moving Picture Company

Description:


    This ad for Nike+ comprises 70 shots, 67 involving major VFX. It was an intense project, including an extensive range of VFX created by artists working in four global locations. The ad is a remarkable example of what can be achieved with talent, cutting- edge technology, and carefully planned live action.

Additional Contributors:


    Producer: Jeff Selis, Liam Doherty
    VFX: MPC
    Managing Director: Andrew Bell
    VFX Supervisors: Paul O’Shea, Daniel Marsh
    VFX Leads: Paul O’Shea, Daniel Marsh, Rob Walker, Alex Lovejoy, Dean Robinson
    Executive Producer: Asher Edwards
    VFX Producers: Susan M. Kurtz, Anandi Peiris, Louisa Cartwright
    Grade: MPC
    Colorist: Mark Gethin