“Minds” by boolab

  • ©Nico Casavecchia  boolab





Company / Institution / Agency:

  • boolab


    This spot was commissioned by the Alzheimer Internacional project of the Pasqual Maragall Foundation to create awareness and raise funds for scientific investigation into this terrible disease. It features an abstract representation of memories, which react to the soundtrack.

    The premise behind the spot was to avoid a melodramatic approach to the illness and instead use the soundtrack as the emotional connection. The director wanted a more optimistic approach that highlighted personal experience and memories above all. We decided the visuals had to be an abstract representation of the sounds, so we created a reactive system that could be alive instead of animating it by hand. The system modified parameters in the geometry of the bubbles, which stands for the memories of the human mind. After that we simply linked the system with the final soundtrack and glued the pieces in composition.


    C4D, Maya, After Effects

Additional Contributors:

    Director: Nico Casavecchia

    Client: Fundación Pasqual Maragall

    Product: Alzheimer Internacional

    Production Company: boolab

    Executive Producer: Coke Ferreiro

    Creative Supervision: Lucas Elliot

    Producer: Diana Asenjo

    Post-Production Director: Joan Janer

    3D: Jaime Ramos

    Music and Sound Effects: Alex Candela

    Voiceovers: Pasqual Maragall, Luis Mediavilla, Robert Paterson

    Sound Design: Idea Sonora

    Agency: Externa Comunicación

    Creative Director: Rory Lambert

    Strategy: Angela Bardaji

Animation / Video Overview: