“Levi’s “Socks”” by Bob Hoffman
Conference:
- SIGGRAPH 2000 More animation videos from SIGGRAPH 2000:


SIGGRAPH Video Review:
Track:
- 45
Title:
- Levi's "Socks"
Director(s):
Description:
For director Michael Bay, Propaganda Films, and agency client TBWA Chiat Day, Digital Domain was asked to create a provocative and photo-real couple in various stages of undress for Levi’s latest advertising campaign. Digital Domain is known for its “invisible” effects work. “Socks” effects not only required rendering the couple invisibly but, more importantly, required creating photo-real 3D CG clothing to be tracked over the existing plate photography in such a way as to make the invisible gag seamless.
Additional Contributors:
Visual FX: Digital Domain, Inc.
VFX Supervisor: Fred Raimondi
VFX Producer: Todd lsroelit
VFX Coordinator: Allyse Manoff
Animation Supervisor: Bernd Angerer
Composite Supervisor: Scott Rader
Compositors: David Stern, Perri Wainright
Animators: Mark Brown, Keith Hughes, Dan Loeb, Patrick Lowery, Joe Mandia, Dan Fowler
3D Modeler: Vernon Wilbert
3D Tracking: Messrob Torikian
Texture Painter: Shannan Burkley
Roto/Paint: Tonia Young
Roto: Byron Werner, Michael Frick, Lou Pecora