“Lacoste Future” by Akama
Conference:
- SIGGRAPH 2009 More animation videos from SIGGRAPH 2009:
SIGGRAPH Video Review:
Track:
- 18
Title:
- Lacoste Future
Company / Institution / Agency:
- Akama
Description:
Imagine the tennis of the future, in 2083, by Lacoste.
For this commercial spot, the challenge was to invent a vision of the future appropriate to the Lacoste brand, an upscale and sportive vision, while making it look more youthful and modern. From a technical perspective, the use of motion capture and a muscular system for character animation allowed us to achieve a startling degree of realism.
Software:
3ds Max, V-ray, Z-Brush, Motion Builder, After Effects
Additional Contributors:
Director: Akama
