“HP Hands – Paulo Coelho” by Motion Theory

  • ©Matthew Cullen  Motion Theory


SIGGRAPH Video Review:




    HP Hands - Paulo Coelho


Company / Institution / Agency:

  • Motion Theory


    In HP’s series of distinctive “Hands” spots, director Mathew Cullen of Motion Theory helps make magical realism come alive as Paulo Coelho, best known as the author of the international bestseller The Alchemist, explores the world of his computer through visual imagery that combines the mystical and the modern. Coelho’s poetic descriptions flow seamlessly together with symbolic visuals that match his evocative and sensory writing style. A door opens into the world of a book, which Coelho then pulls apart like thread. He runs his hand through a river of words, which just as quickly evaporate into the air. In putting together the live-action and post elements, Cullen worked closely with Motion Theory art director Mark Kudsi to create a seamless blend of illustration, animation, and precise live-action choreography.

Additional Contributors:

    Agency Credits

    Agency: Goodby, Silverstein & Partners/SF

    Creative Director, Co-Chairman: Rich Silverstein

    Creative Director, Partner: Steve Simpson

    Group Creative Director: Mike Mckay

    Associate Creative Director, Art Director: Stephen Goldblatt

    Executive Producer: Josh Reynolds

    Producer: Ashley Sferro

    Agency: McCann Erickson/Mexico

    Creative Director, Writer, Art Director: Rodrigo Lopez

    Production Company Credits

    Production Company: Motion Theory

    Director: Mathew Cullen

    DP: Roman Jakobi

    Producer: Scott Gemmell

    Executive Producer: Javier Jimenez

    Post-Production Credits

    Post Production: Motion Theory

    Art Director: Mark Kudsi

    VFX Supervisor: Nick Losq

    VFX Producer: Matt Winkel

    Lead Programmer: Josh Nimoy

    Editor: Josh Basche

    Compositing, Finishing: 1.1 VFX

    Lead Compositor: Danny Yoon

Animation / Video Overview: