“HP Hands – Jay-Z” by Dayton/Faris
Conference:
- SIGGRAPH 2007 More animation videos from SIGGRAPH 2007:
SIGGRAPH Video Review:
Track:
- 18
Title:
- HP Hands - Jay-Z
Director(s):
Company / Institution / Agency:
- Motion Theory
Description:
Jay Z’s conversational gestures create a stream of intricate animations that bring his ideas to life and illustrate how a computer can be among the most personal of our possessions.
A single take of choreographed hand gestures were combined with intricate design, animations, and CG to show how a notebook computer reflects its owner’s personality and interests. Every element and action was carefully planned, designed, and animated to match the hand movement.
Additional Contributors:
Agency Credits
Creative Directors: Rich Silverstein, Steve Simpson
Group Creative Director: Mike McKay
Associate Creative Director/Art Director: Stephen Goldblatt
Art Director: Pete Conolly
Writer: Mike McKay
Senior Agency Producer: Hilary Bradley
Agency Executive Producer: Josh Reynolds
Director: Dayton/Faris
Production Company: Bob Industries
Executive Producers: TK Knowles, John O’Grady, Chuck Ryant
Director of Photography: Ellen Kuras
Design/Animation/VFX: Motion Theory
Creative Director: Mathew Cullen
Art Director: Kaan Atilla
Executive Producer: Javier Jimenez
VFX Supervisor: Vi Nguyen
3D Animators: Jesse Franklin, Danny Zobrist, Christina Lee, Nick Losq, Chris Clyne, Andrew Romatz, Ira Shain, Helen Choi, Grace Lee, Jim Goodman, Matt Wheeler, Sarah Bocket
Designers/Animators: Mark Kudsi, Kaan Atilla, Matthew Cullen, Jake Sargeant, Jesus De Francisco, Mike Slane, Ron Delizo, Mark Kulakoff, Matt Motal, Rob Resella, Paul K. Lee, Chad Howitt, John Fan, Christian De Castro
Post Production Supervisor: James Taylor
Editor: Jason Webb
Compositing/VFXL: Danny Yoon – 1.1 VFX
Audio Post: Eleven
