“Fanta “Bounce”” by PSYOP Inc.
Conference:
- SIGGRAPH 2011 More animation videos from SIGGRAPH 2011:


Title:
- Fanta “Bounce”
Company / Institution / Agency:
- PSYOP Inc.
Description:
A girl is lying around bored in her bedroom, when a guy with a Fanta bursts in and bounces her out of her funk. The bounce spreads out onto the street, getting bigger and bigger until the whole city is bouncing to the beat.
During the character exploration, Psyop also pushed deeper into the details of the Fanta world. Everywhere you look in the spots, no matter how wide or up close, layers of wonderment. The playful animation pushed the overall campaign theme of “play.”
Additional Contributors:
Spot Title: Bounce
Client Company: The Coca-Cola Company
VP, Global Marketing Strategy & Creative Communications: Jonathan Mildenhall
Global Creative Director, Fanta: Chris Lydon-Omark
Creative Communications Manager, Fanta: Kelly Donahue
Producer, Film Production: Rachel Holbrook
Brand: Fanta
Group Director, Global Brand Management, Fanta: Selman Careaga
Director, Global Brand Management, Fanta: Bill Gray
Senior Global Brand Manager, Fanta: Mattias Blume
Agency: Ogilvy New York
Senior Partner, Executive Creative Director Digital: Aaron Griffiths
Partner, Associate Creative Director: Tristan Kincaid
Partner, Associate Creative Director: Della Mathew
Partner, Senior Art Director (Orange Vision): Mervyn Rey
Art Director (Playpile): TJ Walthall
Copywriter (Playpile): Parker Sims
Senior Partner, Executive Producer: Melanie Baublis
Producer: Jenna Gartland
Planning Director: Margaret Rimsky
Strategic Planner: Caroline Washington
Executive Marketing Director: Fergus Hay
Program Manager: Daniel Langlitz
Music Producer: Peter Gannon
Production Company: Psyop / Smuggler
Psyop Creative Directors: Marie Hyon, Marco Spier, Gerald Ding
Executive Producer: Lucia Grillo
Producers: Nathan Jew, Kay Chen
Storyboard Artist: Ben Chan
Design: Ben Chan, Helen Choi, Kitty Lin, Tae Kim, Sam Ballardini, Stephanie Davidson, JJ Walker, Sean Martin
CG Lead: Helen Hyung Choi
Technical Director: Zed Bennett
Lighting Leads: Cody Chen, Jeff Chavez
Animation Leads: Jae Ham, Gooshun Wang, Kitty Lin
CG Team: Michael Shin, Shuchen Lin, Denis Kozyrev, Dan Fine, Soo Hee Han, Oliver Castle, Sylvia Apostol, Juhie Suh, Anderson Ko, Doug Litos, Roman Kobryn, Kevin Phelps, Eban Byrne, Ben Grangereau, George Smaragdis, Kevin Couture, Entae Kim, Andy Hara, Brandi Dimino, Chris Santoianni, Henning Koczy, Vinh Chung, Stanley Ilin, Jordan Harvey, Jesse Holmes, Lee Wolland, Alek Vacura
Compositors: Manu Gaulot, Jason Conradt, Fred Kim, Borja Pena, Carlos Foxworthy, Seth Ricart, Dave Rasura, Elliot Blanchord
Editor (Psyop): Cass Vanini
Music: Human
Mix: Sound Lounge