“Fanta “Bounce”” by PSYOP Inc.

  • ©

Conference:


Title:


    Fanta “Bounce”

Company / Institution / Agency:


  • PSYOP Inc.

Description:


    A girl is lying around bored in her bedroom, when a guy with a Fanta bursts in and bounces her out of her funk. The bounce spreads out onto the street, getting bigger and bigger until the whole city is bouncing to the beat.

    During the character exploration, Psyop also pushed deeper into the details of the Fanta world. Everywhere you look in the spots, no matter how wide or up close, layers of wonderment. The playful animation pushed the overall campaign theme of “play.”

Additional Contributors:


    Spot Title: Bounce
    Client Company: The Coca-Cola Company
    VP, Global Marketing Strategy & Creative Communications: Jonathan Mildenhall
    Global Creative Director, Fanta: Chris Lydon-Omark
    Creative Communications Manager, Fanta: Kelly Donahue
    Producer, Film Production: Rachel Holbrook
    Brand: Fanta
    Group Director, Global Brand Management, Fanta: Selman Careaga
    Director, Global Brand Management, Fanta: Bill Gray
    Senior Global Brand Manager, Fanta: Mattias Blume
    Agency: Ogilvy New York
    Senior Partner, Executive Creative Director Digital: Aaron Griffiths
    Partner, Associate Creative Director: Tristan Kincaid
    Partner, Associate Creative Director: Della Mathew
    Partner, Senior Art Director (Orange Vision): Mervyn Rey
    Art Director (Playpile): TJ Walthall
    Copywriter (Playpile): Parker Sims
    Senior Partner, Executive Producer: Melanie Baublis
    Producer: Jenna Gartland
    Planning Director: Margaret Rimsky
    Strategic Planner: Caroline Washington
    Executive Marketing Director: Fergus Hay
    Program Manager: Daniel Langlitz
    Music Producer: Peter Gannon
    Production Company: Psyop / Smuggler
    Psyop Creative Directors: Marie Hyon, Marco Spier, Gerald Ding
    Executive Producer: Lucia Grillo
    Producers: Nathan Jew, Kay Chen
    Storyboard Artist: Ben Chan
    Design: Ben Chan, Helen Choi, Kitty Lin, Tae Kim, Sam Ballardini, Stephanie Davidson, JJ Walker, Sean Martin
    CG Lead: Helen Hyung Choi
    Technical Director: Zed Bennett
    Lighting Leads: Cody Chen, Jeff Chavez
    Animation Leads: Jae Ham, Gooshun Wang, Kitty Lin
    CG Team: Michael Shin, Shuchen Lin, Denis Kozyrev, Dan Fine, Soo Hee Han, Oliver Castle, Sylvia Apostol, Juhie Suh, Anderson Ko, Doug Litos, Roman Kobryn, Kevin Phelps, Eban Byrne, Ben Grangereau, George Smaragdis, Kevin Couture, Entae Kim, Andy Hara, Brandi Dimino, Chris Santoianni, Henning Koczy, Vinh Chung, Stanley Ilin, Jordan Harvey, Jesse Holmes, Lee Wolland, Alek Vacura
    Compositors: Manu Gaulot, Jason Conradt, Fred Kim, Borja Pena, Carlos Foxworthy, Seth Ricart, Dave Rasura, Elliot Blanchord
    Editor (Psyop): Cass Vanini
    Music: Human
    Mix: Sound Lounge