“Dodge “Molecule”” by Steve Beck

  • ©Steve Beck  Industrial Light & Magic



    Dodge "Molecule"


Company / Institution / Agency:

  • Industrial Light & Magic


    Dodge elevates its “Different” campaign to a new level of excellence with the dynamic “Molecule” spot, in which transitions constitute the main attraction, after the vehicles, of course. This 60-second spot features the entire Dodge lineup in brilliant Dodge Red. We travel into a molecular world composed of lntrepids, Durangos, Neons, and more, where metal is liquid and the only constant form is evolution.

Additional Contributors:

    Producer: Joel Zimmerman

    Post Producer: Kip Larsen

    Post Production Supervisor: Lori Crover

    CG Supervisor: Sandy Karpman

    Modeler: Neil Lim Sang

    Animatic Arfist: Kirk Mcinroy

    Lead Flame Artist: Orin Green

    Compositors: Okan Ataman, Wendy Bell, Carole Johnson, Ladd McPartland

    Technical Directors: Branko Grujcic, Marie-Laure Laffitte, Marc Cooper, Morri May, Terrance Masson

Animation / Video Overview: