“Compare the Market Aleks” by Walsh

  • ©Darren Walsh  Passion Pictures


SIGGRAPH Video Review:




    Compare the Market Aleks


Company / Institution / Agency:

  • Passion Pictures


    The brief for the launch of the Compare the Market campaign was to create a commercial that could have been directed by Aleks the Meerkat himself. As a self-made billionaire, he has unlimited funds to create both a proud self portrait and a somewhat frustrated message to the viewers: Please stay away from my site, this is the one you want!

    Passion Pictures was asked to create a very realistic meerkat that spoke and behaved like a real person rather than a cartoon character. Likewise, the setting was specified as very real and atmospheric. Aleks is frustrated with people swamping his site, and the frenetic action suggests he could snap at any moment. His standing pose also has a regal air to it, which fits the aristocratic part of his character, as if he’s posing for a classic portrait.


    Nuke for compositing Mental Ray for rendering Edited on Final Cut Pro, XSI for modeling and animation

Additional Contributors:

    Director: Darren Walsh

    Client: Compare the Market.com

    Production Company: Passion Pictures

    Agency Producer: Olly Calverley

    Agency: VCCP

    Creative Directors: Darren Bailes, Steve Vranakis

    Creatives: Richard Connell, Clement Woodward

    Producers: Debbie Crosscup, Russell McLean

    Executive Producers: Michael Adamo, Hugo Sands

    Director of Photography: Olivier Cariou

    Technical Supervisor: Julian Hodgson

    Head of CG: Jason Nicholas

    Editors: Paul Hardcastle, Jaime Rubio, Tim King

    VFX Supervisor: Neil Riley

    Animators: Wes Coman, Chris Welsby, Cath Brooks

    Lead Lighter: Tommy Andersson

    Lighting and Rendering: Quentin Vien, Guillaume Cassuto, Claire Michaud

    Compositors: Neil Riley, Ed Salkeld

    Rigger: Chris Dawson

    Modelling: Cesar Nunes

Animation / Video Overview: