“Cherries” by Cisma
Conference:
- SIGGRAPH 2009 More animation videos from SIGGRAPH 2009:
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SIGGRAPH Video Review:
Track:
- 19
Title:
- Cherries
Company / Institution / Agency:
- Cisma
Description:
Through a custom-created particle system, this fragrance ad reveals different sensual situations choreographed to flow seamlessly.
The initial move was to shoot and motion capture the talent acting the different situations. Then the team developed an authoring particle system that could move the cherries around the screen and make them come together to briefly form the scenes, which became the main challenge in the process. Once they got the system right, the data from the shooting were combined to create the effect. Tweaking and additional animation was required to complete the visuals.
Software:
Custom particle system Maya, After Effects, Combusion, Final Cut
Additional Contributors:
Director: Cisma
Client: Myrurgia
Product: Pacha Fragrance
Production Company: boolab
Executive Producer: Coke Ferreiro
3D Composition: Jaime Ramos
3D: Sergio Pinto
Advertising Agency: McCann Erickson (Barcelona)
Executive Creative Director: Luis Díez
Account Executive: Jordi Pujol