“AT&T – A Whole New World” by PSYOP Inc.

Conference:

• SIGGRAPH 2011
More animation videos from SIGGRAPH 2011:
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Title:

AT&T - A Whole New World

Company / Institution / Agency:

• PSYOP Inc.

Description:

This spot became an exercise in Darwin’s theories of evolution. The design process created nearly 100 characters that might live in this world. Then a story was crafted around the specific abilities of the top 10.

Additional Contributors:

Agency: BBDO New York
Chairman Chief Creative Officer North America: David Lubars
Copywriter Executive Creative Director: Greg Hahn
Executive Creative Director: Ralph Watson
Copywriter Art Director: Matt Vescovo
Executive Producer: Elise Greiche-Pavone
Assistant Producer: Jennifer Cyrier
Executive Music Producer: Melissa Chester
Production Company: Psyop/Smuggler
Psyop Creative Directors: Eben Mears, Jon Saunders
Executive Producer: Lucia Grillo
Producer: Nancy Nina Hwang
Associate Producer: Sean Sullivan
CG: Pakorn Bupphavesa, Dave Barrosin, Todd Akita, Damon Ciarelli, Alvin Bae, Andy Jones, Ciaran Moloney, Miguel Salek, Ed Manning, Jimmy Gass, Lee Wolland, Rie Ito, Tom Cushwa, Dan Fine, Jae Ham, Michael Shin, Larry Ruppel, Anderson Ko, Jason Goodman, Xuan Siefert, Keith Kim
Compositing: Jason Conradt, Borja Pena, Nick Tanner, Gabriel Regentin, Julian Ford, Jeen Lee, Fred Kim
Design: Jon Saunders, Ben Chan, Daphne Yap, Gordon Waltho, Lutz Vogel, Scott Brisbane
Music Company: Emoto, Los Angeles
Music Composer: John Adair

Animation / Video Overview:

SIGGRAPH 2011 Animation / Video

Type:

Animation / Video