“ADIDAS – ADISTAR” by PLEIX

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Conference:


Title:


    ADIDAS - ADISTAR

Company / Institution / Agency:


  • PLEIX

Description:


    Imagine a shoe exploding in reverse. The spot starts with a single, hyper-realistic bolt bouncing, then connecting with screws and springs to form what looks like a car’s suspension but happens to be a part of an Adidas shoe. “Rear suspension for your feet,” as the tag says.

Software:


    Proprietary (Symbor, Mglr, Trukor), Avid

Additional Contributors:


    Agency: 180 Amsterdam

    Production Company: Chased by Cowboys (Paris)

    Director: PLEIX

    VFX Supervisor (and Compositing): Vincent Wauters

    Visual Effects Producer: Laleh Sahrai

    Modelisation: Patrick Guillerm, David Liebard

    Animation: Barthelemy Boirot, Giusi Marrone, Laurent Pancaccini

    Lighting, Shading, Rendering: Nicolas Bruneau

Animation / Video Overview:


Type: