“Clorox “Turtle”” by Brooke
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Conference:
- SIGGRAPH 2008 More animation videos from SIGGRAPH 2008:
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Title:
- Clorox “Turtle”
Director(s):
Company / Institution / Agency:
- Passion Pictures
Description:
Animation director Russell Brooke created a computer-animated spot for the Clorox laundry bleach brand that uses various paper and fabric textures to create a world like a children’s storybook. On a busy city street, a giant knitted turtle sneezes, the force of which triggers an extraordinary chain of events.A skateboarding dog crashes into a rocket, which takes off leaving the spaceman pilot behind. The rocket crash-lands nearby, causing a lorry driver to swerve and shed his load of coloured balls, which tumble down a hill. One of the balls lands in a puddle of mud, which splashes all over a little boy who is playing football.Cut to a live-action boy arriving back at home wearing his dirty white shirt.
“And that’s how my shirt got dirty, Mommy,” he says.
Additional Contributors:
Client: The Clorox Company
Agency: Dieste Harmel & Partners San Francisco
Executive Creative Director: Carlos Tourne
Senior Creative Director: Raymundo Valdez
Senior Copy Writer: Alex Toedtli
Art Director: Eduardo Cintron
Executive Producer: John Costello
Producer: Lottie Hope
Models: Matt Westrup, Ian Brown, Ray Slattery, Craig Maden
Layout: Florien Mounie
Animation: Wes Coman, David Sigrist
VFX: Nuno Conceicao
Comp: Stu Hall, Claire Michaud
Live Action: Landia, Buenos Aires
Live Action Director: Karina Minujin
Music + Sound Design: The Listening Chai
Composer: Brian Flores
