“International Market Opportunities” Moderated by Philip G. Husby

  • ©Edward J. Hayward, Scott B. Hill, Ronald E. Kramer, Michael Prichard, and Ruan Xue-yu

Conference:


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Entry Number: 05

Title:

    International Market Opportunities

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Abstract:


    The panel provides information on the many opportunities available to companies to expand sales profitably by entering foreign markets. Methods for entering foreign markets, benefits and potential pitfalls are discussed; the panel is of benefit to both the inexperienced and experienced exporter. Topics addressed include foreign distributor agreements, licensing (both hardware and software) and direct investment abroad such as joint ventures.


ACM Digital Library Publication: