“High-Technology Marketing: An Introduction to Key Concepts and Tools for Strategic Marketing of Technology Products” by Nickel and Shetler

  • ©Randy Nickel and Tim Shetler

Conference:


Entry Number: 19

Title:

    High-Technology Marketing: An Introduction to Key Concepts and Tools for Strategic Marketing of Technology Products

Presenter(s):



Abstract:


    Description
    This course presents key concepts in technology marketing that are critical to both start-ups and established firms alike. The course begins with a discussion of marketing’s role in the organization and then presents several conceptual models that must be understood and applied when developing successful marketing strategies and plans for technology products. The course then examines how one major software firm applies these concepts to its marketing and product development process, and the lessons learned from using these models and concepts. Finally, the course looks at how Web technology can be applied to make these models more usable and accessible to product marketing and development organizations.  

     

     


Contents/Schedule PDF:



Contributed By:


    Maxine Brown

Location:


    In the collection of Maxine Brown

Type: