“Mobile Augmented Reality in Advertising: A Case Study of the TineMelk AR App” by Larsen, Siver, Jones, Bøe-Waal, Birkeland, et al. …

Conference:

• SIGGRAPH 2012

Experience Type(s):

• SIGGRAPH Mobile

Title:

Mobile Augmented Reality in Advertising: A Case Study of the TineMelk AR App

Program Title:

Talks

Organizer(s)/Presenter(s):

• Kim Baumann Larsen
• Tuck Siver
• David Jones
• Magnus Wessel Bøe-Waal
• Michael Birkeland
• Sigbjørn Galåen
• Christer Sveen
• Eigil Jarl Halse

Description:

Producing digital stories for mobile augmented-reality applications poses a number of creative and technical challenges. This presentation covers lessons learned from production of the TineMelk AR app and key issues and possibilities to be aware of when creating interactive AR stories for the mobile platform.

Overview Page:

SIGGRAPH 2012: SIGGRAPH Mobile

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