“Mobile Augmented Reality in Advertising: 
A Case Study of the TineMelk AR App” by Larsen, Siver, Jones, Bøe-Waal, Birkeland, et al. …

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Conference:


Type(s):


Title:


    Mobile Augmented Reality in Advertising: 
A Case Study of the TineMelk AR App

Program Title:


    Talks


Description:


    Producing digital stories for mobile augmented-reality applications poses a number of creative and technical challenges. This presentation covers lessons learned from production of the TineMelk AR app and key issues and possibilities to be aware of when creating interactive AR stories for the mobile platform.

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