“When the World is Not Enough: Augmenting Reality to Bring Products to People” by Larsen, Siver and Jones

  • ©Kim B. Larsen, Tuck Siver, and David Jones

Conference:


Title:


    When the World is Not Enough: Augmenting Reality to Bring Products to People

Program Title:


    Demonstrations


Description:


    This hands-on demonstrations features three real-world mobile augmented-reality (AR) marketing campaigns that leverage smartphones, tablets, the latest AR toolsets, and a range of markers, from newspaper advertisements to milk cartons and an architectural wooden box.

Overview Page:


Type: