“You” by Vogel
Conference:
Title:
- You
Length:
- 1:00
Director(s):
Company / Institution / Agency:
- Method Studios
Description:
In “You,” the camera zooms through the streets. 3D panels represent different vivid images and perceptions of an image that individuals may capture with digital cameras.
Method worked in close collaboration with Francois Vogel of Tool While the spot was being shot in Barcelona. Francois Vogel has an extensive design background and worked very closely with Method’sAndrew Eksner, visual effects artist, to come up with the general layout of each vignette. Upon arriving at the desired look, Method’sCedric Nicolas took each vignette into a more 3D realm by lighting each panel separately. to give it more depth and distinguish it from the overall framing.
Hardware:
HARDWARE:
Software:
SOFTWARE DEVELOPER: Animation, rendering, and compositing: Discreet Inferno. Additional
software: After Effects, BouJou. OS: Irix 6.5
Additional Contributors:
Visual Effects Company: Method
Visual Effects Supervisor and Artist: Andrew Eksner, Cedric Nicolas
Visual Effects Artist: Jean-Luc Azzis
Visual Effects Shoot Supervision: Andrew Eksner
Visual Effects Executive Producer: Neysa Horsburgh
Visual Effects Producer: Rachel Koch
Director of Photography: Adam Kimmel-Tool
Agency: Goodby, Silverstein & Partners
Creative Director: Rich Silverstein, Steve Simpson
Art Director: John Norman
Copywriter: Mike McCommon
Agency Producer: Josh Reynolds
Production Company: Tool
Live Action Producer: Caroline Pham
Editorial Company: Lost Planet
Editor: Hank Corwin
Telecine Company: Company 3
Colorist: Mike Pethel
Audio Post: Ravenswork
Sound Design: Hank Corwin
Additional Information:
PRODUCTION
No modeling required. Minimal 2D rotoscoping used. Rendering Technique used most: compositing with Inferno. Average CPU time for rendering per frame: NA. Total production time: 3-4 weeks.Production highlight: Retracked the camera move in 3D space ofInferno and used the Inferno projection to re-project the shot itself to create a visual illusion and play with perception.
