“Sony Bravia Paint Technical Breakdown” by Moving Picture Company
Conference:
- SIGGRAPH 2007 More animation videos from SIGGRAPH 2007:
Title:
- Sony Bravia Paint Technical Breakdown
Director(s):
Company / Institution / Agency:
- Moving Picture Company
Description:
Jonathan Glazer directed Sony Bravia’s “Paint” for the “colour like no other” campaign. Working with Fallon and Academy, The Moving Picture Company was charged with post-production including CG animation and fluid simulation for the strikingly colourful ad.
The ad is set on a housing estate where multi- coloured paint explodes like fireworks. The bursts of colour, synchronised to a rousing soundtrack from Rossini’s “Thieving Magpie,” detonate from all manner of locations in and around the buildings. The colour spectrum stretches from red and yellow through to purple and blue. Toward the end of the ad, the anarchic clown who instigated the paint deluge adds a human element to the proceedings by hot-footing it away from the scene.
Additional Contributors:
Director: Jonathan Glazer
DOP: Dan Landin
Editor: Paul Watts at the Quarry
Advertising Agency: Fallon
Executive Creative Director: Richard Flintham
Creative Director: Juan Cabral
Agency Producers: Nicky Barnes, Charlie Orr
Production Company: Academy
Production Company Producer: Simon Cooper
Post Production: The Moving Picture Company
Post Production Producer: Graham Bird
Post Production Coordinators: Justin Brukman, Paula Da Costa
VFX Supervision: Duncan McWilliam, Jim Radford, Ludo Fealy, Vicky Osborn
VFX Team: Andreas Graichen, Andrew Lodge, Ashley Bernes, Chrys Aldred, Dan Adams, Evangelos Christopoulous, James Bailey, Nick Bennett, Robin Carlisle, Rod Norman, Roger Gibbon, Ronald Anzenberger, Saman Mahmoudi, Tom Harding
Telecine: Mark Gethin
Roto Prep: Alasdair McNeill, Becky Roberts, Izet Buco, Laura Dubsky, Philip R. English, Stuart Bullen
