“Scratch Me” by boolab

  • ©Nico Casavecchia


Conference:


SIGGRAPH Video Review:


Track:


    29

Title:


    Scratch Me

Director(s):


Company / Institution / Agency:


  • boolab

Description:


    One of the five viral films for the online project Black Thinking (www.blackthinking.com) launched by the cigarette-paper brand OCB.

    The film features a classic film noir aspect done with computer graphics, mixing many techniques used to create a film book, including slow-motion animation, illumination, characters, etc. A mixture of photorealistic and graphic looks results in a funny ad involving creative use of fur, Maya textures, and great cat animation. These pieces represent a radical change in the use of the viral format, characterized in this case by a film narrative more in keeping with short films than with advertising. The director was given almost total creative freedom to develop characters and scripts based on the vignettes (from the collection promoted by OCB, available on the project’s web site, and in little books distributed by licensed tobacconists).

Software:


    Photoshop, Maya, After Effects, Final Cut


Additional Contributors:


    Client: Republic Technologies

    Product: OCB

    Production Company: boolab

    Director: Nico Casavecchia

    Executive Producers: Lucas Elliot, Coke Ferreiro

    Producer: Silvia Romero

    Creative supervision: Lucas Elliot

    Music and SFX: Andrés Reymondes

    Head of Composition: Sebastián Baptista

    Composition: Santi Justribó

    3D and Animation: Lactea Studio – Anahi Denti, Alvaro Ucha, Alberto Gracia, Héctor Muñoz, Marc Felicó

    Advertising Agency: Road (Barcelona)

    Executive Creative Director: Emilio Lezaun

    Creative Director: Xavi Solé

    Creative Team: Iolanda Mora, Marc Mallafré

    Account Team: Natàlia Aznar, Ilonka Von Spanyar

Animation / Video Overview:


Type: