“Prudential “Moon Rock,” Prudential “Canyon Rock”” by Rygiel

  • ©Jim Rygiel

Conference:


Title:


    Prudential "Moon Rock," Prudential "Canyon Rock"

Length:


    1:08

Director(s):


Company / Institution / Agency:


  • Omnibus Computer Graphics
  • Digital Productions, Inc.
  • Robert Abel & Associates

Description:


    MOON ROCK:
    This commercial uses a skillful blend of computer graphics and live action to create a dream-like, yet realistic portrayal of symbols that represent family values. A live action family stands on a computer-generated shore and gazes at the Rock moving majestically through the water.
    CANYON ROCK:
    This commercial features a long continuous helicopter ride through a computer-generated canyon that is a gallery of financial symbols. The water itself creates a feeling of life in the canyon with its realistic flow, surface ripple effects and the reflection of the canyon in its surface.

Hardware:


    HARDWARE:
    Cray X/MP, IMI 666

Software:


    SOFTWARE DEVELOPER: DP3D

Additional Contributors:


    CONCEPTS BY: Ted Bates Advertising, New York
    ART DIRECTORS: Jim Rygiel, Bob Saltzburg AGENCY PRODUCER:
    Elaine Gold
    CREATIVE DIRECTOR &- COPYWRITER: Mike Cherney
    TECHNICAL DIRECTORS: Jim Rygiel, Rebecca Hiner, Eric Guaglione, Peter Farson
    EDITOR: Marie Davis
    CHOREOGRAPHER: Jim Rygiel, Peter Farson
    LINE PRODUCER: Ellen Sommers
    ANIMATOR: Chris Cassady
    MODELERS: Aung Min, Tom Betts, Beth Leitner, Kathy Prestera, Dianne Piepol, Mike LaFayve, Dianne Piepol
    LIVE ACTION: Bruce Dorn
    CAMERA: John Graham
    PRODUCER: Ellen Sommers
    ARTIST: David Drain

Additional Information:


    FORMAT:
    1″ NTSC video