“Prudential “Moon Rock,” Prudential “Canyon Rock”” by Rygiel
Conference:
- SIGGRAPH 1987 More animation videos from SIGGRAPH 1987:


Title:
- Prudential "Moon Rock," Prudential "Canyon Rock"
Length:
- 1:08
Director(s):
Company / Institution / Agency:
- Omnibus Computer Graphics
- Digital Productions, Inc.
- Robert Abel & Associates
Description:
MOON ROCK:
This commercial uses a skillful blend of computer graphics and live action to create a dream-like, yet realistic portrayal of symbols that represent family values. A live action family stands on a computer-generated shore and gazes at the Rock moving majestically through the water.
CANYON ROCK:
This commercial features a long continuous helicopter ride through a computer-generated canyon that is a gallery of financial symbols. The water itself creates a feeling of life in the canyon with its realistic flow, surface ripple effects and the reflection of the canyon in its surface.
Hardware:
HARDWARE:
Cray X/MP, IMI 666
Software:
SOFTWARE DEVELOPER: DP3D
Additional Contributors:
CONCEPTS BY: Ted Bates Advertising, New York
ART DIRECTORS: Jim Rygiel, Bob Saltzburg AGENCY PRODUCER:
Elaine Gold
CREATIVE DIRECTOR &- COPYWRITER: Mike Cherney
TECHNICAL DIRECTORS: Jim Rygiel, Rebecca Hiner, Eric Guaglione, Peter Farson
EDITOR: Marie Davis
CHOREOGRAPHER: Jim Rygiel, Peter Farson
LINE PRODUCER: Ellen Sommers
ANIMATOR: Chris Cassady
MODELERS: Aung Min, Tom Betts, Beth Leitner, Kathy Prestera, Dianne Piepol, Mike LaFayve, Dianne Piepol
LIVE ACTION: Bruce Dorn
CAMERA: John Graham
PRODUCER: Ellen Sommers
ARTIST: David Drain
Additional Information:
FORMAT:
1″ NTSC video