“Minds” by boolab
Conference:
Title:
- Minds
Director(s):
Company / Institution / Agency:
- boolab
Description:
This spot was commissioned by the Alzheimer Internacional project of the Pasqual Maragall Foundation to create awareness and raise funds for scientific investigation into this terrible disease. It features an abstract representation of memories, which react to the soundtrack.
The premise behind the spot was to avoid a melodramatic approach to the illness and instead use the soundtrack as the emotional connection. The director wanted a more optimistic approach that highlighted personal experience and memories above all. We decided the visuals had to be an abstract representation of the sounds, so we created a reactive system that could be alive instead of animating it by hand. The system modified parameters in the geometry of the bubbles, which stands for the memories of the human mind. After that we simply linked the system with the final soundtrack and glued the pieces in composition.
Software:
C4D, Maya, After Effects
Additional Contributors:
Director: Nico Casavecchia
Client: Fundación Pasqual Maragall
Product: Alzheimer Internacional
Production Company: boolab
Executive Producer: Coke Ferreiro
Creative Supervision: Lucas Elliot
Producer: Diana Asenjo
Post-Production Director: Joan Janer
3D: Jaime Ramos
Music and Sound Effects: Alex Candela
Voiceovers: Pasqual Maragall, Luis Mediavilla, Robert Paterson
Sound Design: Idea Sonora
Agency: Externa Comunicación
Creative Director: Rory Lambert
Strategy: Angela Bardaji
