“Michelob Golden Draft “Evolution”” by Weinberg

  • ©Larry Weinberg

Conference:


SIGGRAPH Video Review:


Track:


    12

Title:


    Michelob Golden Draft “Evolution”

Director(s):


Company / Institution / Agency:


  • Rhythm & Hues Studios

Description:


    Evolution features a chimpanzee in a bar ordering a beer. As the chimp continues to drink his beer and chat, he becomes more and more human until the humorous finale when a female chimp sitting next to him says “I’ll have what he’s having.” The spot combines live action and computer graphics.

Hardware:


    HARDWARE: Silicon Graphics

Software:


    SOFTWARE DEVELOPER: Proprietary

Additional Contributors:


    Producers
    Producer: Doug Nichols
    Executive Producer: Lois Anderson
    Contributors
    Client: Anheuser-Busch, Inc.
    Agency: DDB Needham Worldwide
    Prosthetics: The Character Shop
    Animation Effects Company: Rhythm & Hues, Inc.
    Live Action Director: Randy Roberts
    Live Action Producer: Chris O’Brien
    Animation Director: Larry Weinberg
    Animators: Nancy Kato, Robert Lurye
    Technical Director: Kevin Barnhill, Jennifer Pearce
    In-house Editor: Rick Ross
    Editorial: Szabo/Tohtz
    Editor: Jack Tohtz
    Copyright: Rhythm & Hues

Animation / Video Overview:


Type: