“Mercedes-Benz, “Fable”” by Stromberg
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Conference:
- SIGGRAPH 2015 More animation videos from SIGGRAPH 2015:
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Title:
- Mercedes-Benz, “Fable”
Director(s):
Company / Institution / Agency:
- Moving Picture Company
Description:
A live-action/animation hybrid ad that combines all VFX disciplines to create a magical world. Extensive R&D helped to achieve well-executed CG models and nail the distinct personalities for a host of woodland creatures.
Additional Contributors:
Agency: Merkley & Partners
Production Company: RSA
Agency Executive Creative Director/Partner: Andy Hirsch
Agency Group Creative Director/Copywriter: Chris Landi
Agency Associate Creative Director/Art Director: Kirk Mosel
Agency Director Broadcast Production: Gary Grossman
Agency Senior Producer: Alex Kobak
Director of Photography: Paul Cameron
Production Company Executive Producer: Tracie Norfleet
Production Company Line Producer: Alejandra Quesada
Production Designer: Jan Roelfs
VFX: Moving Picture Company (New York)
VFX Managing Director: Justin Brukman
VFX Executive Producer: Camila De Biaggi
VFX Senior Producer: Victoria Lovejoy
VFX Supervisor/3D Lead: Chris Bernier
Creative Director/2D Lead: Alex Lovejoy
Lead Animator: Grae Revell
VFX Team: Carl Fong, Jonathan McKee, Gigi Ng, Jacob Fradkin, Ty Coyle, Andres Weber, Tiago Dias, Charlotte Bae, Angela Carafas, Reginald Emvula, Emma Taylor, David Estis, Carolyn Figel, Kelly Bruce, Andrew Montague, Dan Fine, Anthony Patti, Danica Parry, Chris West, Lee Wolland, Lukas Wadya, Michael Nieves, Ross Scroble, Bill Burg, Anderson Ko, Sean Curran, Anthony Traviesco, Chloe Dawe, Carlos E. Flores, Jimmy San, Irene Kim-Ahiska, ShuChen Lin, Cody Chen, John Patterson, Martin Boksar, Chris Gereg, Brian Houlihan, Nick Tanner, Ajai Verghese John, Akshay Wadwalkar, Manjunath Ramakrishna, Sumesh Chammancheri, Vittal Kuntla, Bibin Balan P., Minju Thottiparambil Sukumaran, Pritesh Krishnappa Kotian, Raju Ganesh S., Inigo Vimal Roy, Debalina Dasgupta, Amlan Manna, Ankan Sanyal, Allwyn Lopes, Debashish Raha, Jacob Oommen, Elangovan Ganeshan, Ganesh Kumar S., Damodaran Venkatesan, Dheeraj Hebbar, Amresh Kumar, Raj Kumar R., S. Rajesh, Shalwin Shaiju, Vikram Kumar Singh, Sachin Suresharo Dhapudkar, Swarup Kumar Panigrahi, Rajkumar C., S. Sundaramoorthy, Vinoth Kumar
Grade: Moving Picture Company (New York)
Colorist: James Tillett
Editorial: Cut & Run/NY
Editor: Steve Gandolfi
Executive Producer: Raná Martin
Producer: Ellese Jobin
Assistant Editor: Stacy Peterson
Music: Woodwork Music
Sound Design: Bill Chesley, Henry Boy
Mix: Philip Loeb, Heard City
