“Mercedes-Benz, “Fable”” by Stromberg

  • ©Robert Stromberg


Conference:


Title:


    Mercedes-Benz, “Fable”

Director(s):


Company / Institution / Agency:


  • Moving Picture Company

Description:


    A live-action/animation hybrid ad that combines all VFX disciplines to create a magical world. Extensive R&D helped to achieve well-executed CG models and nail the distinct personalities for a host of woodland creatures.


Additional Contributors:


    Agency: Merkley & Partners
    Production Company: RSA
    Agency Executive Creative Director/Partner: Andy Hirsch
    Agency Group Creative Director/Copywriter: Chris Landi
    Agency Associate Creative Director/Art Director: Kirk Mosel
    Agency Director Broadcast Production: Gary Grossman
    Agency Senior Producer: Alex Kobak
    Director of Photography: Paul Cameron
    Production Company Executive Producer: Tracie Norfleet
    Production Company Line Producer: Alejandra Quesada
    Production Designer: Jan Roelfs
    VFX: Moving Picture Company (New York)
    VFX Managing Director: Justin Brukman
    VFX Executive Producer: Camila De Biaggi
    VFX Senior Producer: Victoria Lovejoy
    VFX Supervisor/3D Lead: Chris Bernier
    Creative Director/2D Lead: Alex Lovejoy
    Lead Animator: Grae Revell
    VFX Team: Carl Fong, Jonathan McKee, Gigi Ng, Jacob Fradkin, Ty Coyle, Andres Weber, Tiago Dias, Charlotte Bae, Angela Carafas, Reginald Emvula, Emma Taylor, David Estis, Carolyn Figel, Kelly Bruce, Andrew Montague, Dan Fine, Anthony Patti, Danica Parry, Chris West, Lee Wolland, Lukas Wadya, Michael Nieves, Ross Scroble, Bill Burg, Anderson Ko, Sean Curran, Anthony Traviesco, Chloe Dawe, Carlos E. Flores, Jimmy San, Irene Kim-Ahiska, ShuChen Lin, Cody Chen, John Patterson, Martin Boksar, Chris Gereg, Brian Houlihan, Nick Tanner, Ajai Verghese John, Akshay Wadwalkar, Manjunath Ramakrishna, Sumesh Chammancheri, Vittal Kuntla, Bibin Balan P., Minju Thottiparambil Sukumaran, Pritesh Krishnappa Kotian, Raju Ganesh S., Inigo Vimal Roy, Debalina Dasgupta, Amlan Manna, Ankan Sanyal, Allwyn Lopes, Debashish Raha, Jacob Oommen, Elangovan Ganeshan, Ganesh Kumar S., Damodaran Venkatesan, Dheeraj Hebbar, Amresh Kumar, Raj Kumar R., S. Rajesh, Shalwin Shaiju, Vikram Kumar Singh, Sachin Suresharo Dhapudkar, Swarup Kumar Panigrahi, Rajkumar C., S. Sundaramoorthy, Vinoth Kumar
    Grade: Moving Picture Company (New York)
    Colorist: James Tillett
    Editorial: Cut & Run/NY
    Editor: Steve Gandolfi
    Executive Producer: Raná Martin
    Producer: Ellese Jobin
    Assistant Editor: Stacy Peterson
    Music: Woodwork Music
    Sound Design: Bill Chesley, Henry Boy
    Mix: Philip Loeb, Heard City

Animation / Video Overview:


Type: