“Martell – The Art of Cognac” by Gavin

  • ©Pat Gavin

Conference:


Track:


    13

Title:


    Martell - The Art of Cognac

Director(s):


Company / Institution / Agency:


  • 601FX

Description:


    A moving impressionist-style painting that takes the viewer through four seasons as the story unfolds. This completely new look is obtained by applying texture maps to 3D computer models and incorporating many different painting levels.The initial impression is that the scene was created using traditional cel animation, until the viewer realizes that there is no boiling, and the landscape is3D.

Additional Contributors:


    Computer Animation: 601FX
    Director/Designer: Pat Gavin
    Agency: Ogilvy & Mather
    Agency Creative/Copywriter: Neil French
    Production Company: Hibbert Ralph

Animation / Video Overview:


Type: