“LG “Something’s Lurking”” by PSYOP Inc.

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    LG “Something’s Lurking”

Company / Institution / Agency:

  • PSYOP Inc.


    The toys left out by children are under attack by the lurking dust sharks. The LG Kompressor Elite saves the day by rescuing the toys from things that are lurking.

    By juxtaposing the stillness of the toys with the movement of sharks and the fibers of the carpet, etc., Psypop created a much more menacing and dramatic contrast in the film.

Additional Contributors:

    Product: LG Kompressor Elite
    Agency: Young & Rubicam NY
    Executive Creative Directors: Scott Vitrone, Ian Reichenthal
    Global Creative Directors: Stuart Harricks, Andrew McKechnie
    VP, Creative Director / Art Director: Gabriel Hoskins
    Creative Director / Writer: Cheryl Chapman
    Executive Directors of Content Production: Lora Schulson, Nathy Aviram
    Senior Content Producer: Tennille Teague
    Executive Music Producer: Eric David Johnson
    Assistant Content Producer: Luiza Naritomi
    Production Company: Psyop / Smuggler
    Psyop Creative Directors: Marie Hyon, Marco Spier
    Executive Producers (Psyop): Lucia Grillo, Justin Booth-Clibborn, Lydia Holness
    Producers (Psyop): Michael Neithardt, Sean Sullivan
    Executive Producer/Partner (Smuggler): Patrick Milling Smith
    Executive Producer/Partner (Smuggler): Brian Carmody
    Executive Producer/COO (Smuggler): Lisa Rich
    Executive Producer (Smuggler): Allison Kunzman
    Head of Production (Smuggler): Laura Thoel
    Live Action Producer (Smuggler): Erin Wile
    Director of Photography: Fred Elmes
    Animation: Psyop
    Lead 3D Artist: Christian Bach
    3D Artists: Todd Akita, Alvin Bae, Jonah Friedman, David Barosin, Miguel Salek, Xuan Siefert, Jimmy Gass, Pat Porter, Kitty Lin, Keith Kim
    3D Animator: Jae Ham
    Lead 2D Artist: Nick Tanner
    2D Artists: Adam Flynn, Dan Short
    Designers: Anh Vu, Jonathan Saunders
    Editor: Cass Vanini
    Storyboard Artist: Ben Chan
    Tracking: Joerg Liebold
    Design Interns: Sam Ballardini, Hung Liao
    Music and Sound Design: Q Department

Animation / Video Overview: