“Last Word” by Wedge

  • ©Chris Wedge


Conference:


SIGGRAPH Video Review:


Track:


    02

Title:


    Last Word

Director(s):


Company / Institution / Agency:


  • Blue Sky Studios

Description:


    Blue Sky modeled, lit, and animated a computer-generated Braun Shaver that shaves off the spot’s copy as it is read by the announcer. The computer-generated scenes are sandwiched between live-action shots of a hand holding a real shaver at the head and tail of the spot. The result is a spot where the viewer cannot tell that the CGI shaver is not real.

Hardware:


    HARDWARE: Sun SPARC 2, Silicon Graphics Iris

Software:


    SOFTWARE DEVELOPER: CGI Studio, SOFTIMAGE Inc.


Additional Contributors:


    Producer: Alison Brown
    Contributors
    Director: Chris Wedge
    Technical Director: Oliver Rockwell
    Modeler/Animator: John Kahrs
    Technical Support: Trevor Thomson
    CGI Studio Architecture: Michael Ferraro
    Rendering Software: Carl Ludwig
    CSG Modeling Software: Eugene Troubetzkoy
    President: David Brown
    Live-action Inserts: Phil Marco Productions, Inc.
    Editor: The Big Picture
    Music: Elias and Associates
    Sponsor: Lowe & Partners: Andy Weber, Steve Oman, Harold Karp

Animation / Video Overview:


Type: