“Hallmark Magnet” by Peterson

  • ©Bob Peterson  Pixar


Conference:


SIGGRAPH Video Review:


Track:


    02

Title:


    Hallmark Magnet

Director(s):


Company / Institution / Agency:


  • Pixar

Description:


    Do refrigerator magnets really care what type of note they are holding? In this advertisement for Hallmark, the decorative magnets come to life after a Hallmark card is put on the refrigerator. The Scotty dog magnet holding the card shows his pride when he realizes where he is. The other magnets display their envy as they drop their own notes and convergeon the Hallmark card. The Scotty dog tries to fend them off, but in the end, all of the magnets manage to find a place on the card.


Additional Contributors:


    Animation/Art Director: BOB PETERSON
    Technical Director: OREN JACOB
    Senior Producer: SUSAN HAMANA
    Executive Creative Director: JOHN LASSETER
    Executive Producer: DARLA K. ANDERSON
    Production Manager: KORI RAE
    Sound Effects: SKYWALKER SOUND
    Music: MICHAEL BOYD MUSIC
    Video Post: WESTERN IMAGES
    Animation Director: BOB PETERSON
    Technical Director: OREN JACOB
    Animators: BOB PETERSON, ANDREW SCHMIDT, GLENN MCQUEEN
    Technical Contributors: SHARON CALLAHAN, KEITH GORDON,MARK ADAMS, CYNTHIA DUELTGEN, SHALINI GOVIL, LAUREN ALPERT, DAVID LOMAX, DON SCHREITER, MITCH PRATER, MICHAEL FONG
    Output: OREN JACOB AND MICHAEL FONG
    Digital Painting: MARK HOLMES
    Live-Action: PETER ELLIOTT PRODUCTIONS, CHICAGO
    Agency: LEO BURNETT, CHICAGO
    Agency Producer: CHRIS BRIG
    Agency Creative Director: GREG BASHAW
    Agency Art Director: STEVE BOUGDANOS
    Agency Copywriter: STEVE ROMANENGHI
    Client Representative: BRAD MOORE

Animation / Video Overview:


Type: