“Gatorade “Action Figures”” by Hendler

  • ©Darren Hendler  Digital Domain, Inc.



    Gatorade “Action Figures”




Company / Institution / Agency:

  • Digital Domain, Inc.


    In this entirely animated Gatorade commercial directed by David Kellogg for Foote, Cone & Belding, Digital Domain, led by Visual Effects Supervisor Ray Giarratana, was tasked with bringing real sports stars to life as action figures that launch a game of table soccer. Animated versions of Peyton Manning, Derek Jeter, Vince Carter, and Mia Hamm were created to play ball in this spot. The characters were modeled in Maya and the table in Lightwave, with everything animated in Maya and then textured, lit, and rendered in Lightwave.

Additional Contributors:

    Visual Effects Supervisor: Ray Giarratana
    Visual Effects Producer: Stephanie Gilgar
    FX Animator: Zach Tucker
    CG Supervisor: Mark Brown
    Integration: Nancy Adams, Jay Banks, Tim Conway, Swen Gillberg, Chris Simmons
    Visual Effects Coordinator: Cyndi Ochs
    Character Set Up: Leif Einarsson
    Modeling/Character Animation: Melanie Okamura, Howie Muzika, Gaku Tada, Vernon Wilbert
    Character Set Up/Animation: David Hodgins, Keith Huggins
    Rotoscope: Byron Werner
    Character Animation: Dan Fowler, Piotr Karwas, Joseph Mandia
    Character Animation/C&L: David Lo, David McLean, Doug Wolf
    Compositor: Scott Rader

Animation / Video Overview: