“Exploring Seretonin in the GI Tract” by IOMEDIA
Conference:
- SIGGRAPH 2001 More animation videos from SIGGRAPH 2001:
SIGGRAPH Video Review:
Track:
- 31
Title:
- Exploring Seretonin in the GI Tract
Length:
- 2:53
Director(s):
Company / Institution / Agency:
- IOMEDIA
Description:
IOMedia, in collaboration with lntermed Media Inc, created this interactive presentation for Novartis. The presentation, geared toward physicians, explores the relationship among serotonin, an enzyme, its receptors in the gut, and irritable bowel syndrome (IBS). The purpose of the presentation is to visually convey this complex yet fundamental mechanism, in hopes of creating new therapies for treatment of IBS. Extensive knowledge of the workings of the gastrointestinal system and its neural network was required in order to accurately depict the abstracted, microscopic spaces. All visual design, animation, compositing, editing, and interactive design were performed at IOMedia.
Additional Contributors:
Producer: PETER KORIAN, IOMedia
Contributors: GREGORY AMOS, DAN BURT, EuUENE CARROLL, lLDAR ISTARKI, STEVEN KORIAN, BENJAMIN KOU, MARC LAFONTANT, MICHAEL LASKER, BENJAMIN PIRT, ALLAN QUINN, ALLYSON RIEGER, KRIS RIVEL, JUNYA SEKAI, NEMU SHINZAWA, SANDOR TOLEDO, GREGORY WALLACH, STEVEN WOON, CINDY YANG, MANCHIU YEUNG, PEIPEI YUAN
