“Death to Death Penalty” by PLEIX
Conference:
- SIGGRAPH 2011 More animation videos from SIGGRAPH 2011:
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Title:
- Death to Death Penalty
Company / Institution / Agency:
- PLEIX
- Gang Films
- Warm & Fuzzy
Description:
Amnesty International has produced great promotional campaigns for many years. So when we were asked to work with Pleix on a new Amnesty ad, we knew the project would be significant and demanding.
And we weren’t mistaken.
The creative brief was quite simple: human-scale wax sculptures that melt. But it was an ambitious assignment, artistically and technically. The wax sculptures had to be believable, and the melting process had to be realistically dramatic.
A melting candle is very difficult to create in CGI. Candle wax melts on itself, then drips and drops in complex volumes and textures. For this project, full-size models were melted in huge simulations with viscous RealFlow fluids, then rendered and comoposited in a carefully balanced mix of flowing cold and hot wax.
Additional Contributors:
Executive Creative Directors: Eric Holden, Rémi Noël
Copywriter: Benoît Leroux
Agency Producer: Maxime Boiron
Account Manager: Anne-Laure Brunner
Account Supervisor: Anne Vincent
Production Company: Warm & Fuzzy Paris, France
2nd Production Company: Gang Films Paris, France
Producers: Edward Grann, Jean Ozannat
Editor: Pleix
Music: Carly Comando/“Everyday”
Animation Lead 3D/FX: T. Marqué
FX: M-T Cavé, F. Rihn, D. Roubah
Rendering: N. Belin
Art Director: Philippe Taroux
Post Production: Alexis Vieil, Digital District
Advertiser/Client: Amnesty International France
Advertising Agency: TBWA Paris